AI that businesses can put to work
msg2ai is a Rethink Labs company building AI-powered communication for hotels, vacation rentals, and events — so every guest and attendee gets an instant, intelligent, human-quality response.
Who we are
Based in Charlotte, NC, msg2ai is part of the Rethink Labs product family. We build AI Ambassador, ActionNotes.ai, RCS Templates, and a free, open-source library of Claude Skills — one connected toolkit for every conversation a business has with its customers.
Our flagship platform, AI Ambassador, handles guest and attendee messaging 24/7 across SMS, WhatsApp, and RCS, in over 100 languages, with live integrations into the property-management systems hospitality teams already run. The goal is simple: never leave a guest waiting, and never make a small team feel small.
What we believe
The principles behind everything we ship.
Ship what works
Practical AI that goes live and earns its keep — not demos that never reach production.
Built for everyone
Enterprise-grade messaging made accessible to teams of every size, in 100+ languages.
Customer-obsessed
We design around real guest and attendee conversations, then automate the rest.
Who we serve
Purpose-built for hospitality and events.
Hotels
AI-powered guest services and concierge automation.
Vacation Rentals
Streamlined check-in and property communication.
Events
Real-time attendee messaging and networking.
What we build
Four products, one team, designed to work together.
AI Ambassador
24/7 multilingual guest and attendee messaging across SMS, WhatsApp, and RCS.
ActionNotes.ai
Turn conversations into contacts, action items, and follow-ups.
RCS Templates
Launch rich, carrier-approved messaging campaigns in minutes.
Claude Skills
Free, open-source AI teammates for conference and rental teams.

Led by Bart Cant
Founder & CEO
Bart founded Rethink Labs and created msg2ai, AI Ambassador, and ActionNotes.ai to make enterprise-grade AI messaging accessible to every hospitality and events team.
Meet the founderReady to transform your guest experience?
See how AI Ambassador automates your guest messaging with intelligent, 24/7 support.