The people building msg2ai
msg2ai is built by Rethink Labs — a small, senior team based in Charlotte, NC, shipping AI that businesses can actually put to work.
Bart Cant
Founder & CEO
Bart is the founder of Rethink Labs and the creator of msg2ai, AI Ambassador, and ActionNotes.ai. He started the company to make enterprise-grade AI messaging accessible to every hotel, vacation rental, and event team — not just the largest enterprises.
With deep expertise in hospitality technology and applied AI, Bart leads product and strategy across the Rethink Labs family, pairing real customer communication with practical automation that ships.
Part of the Rethink Labs family
One team, designed to work together — the products we build for every conversation.
Want to build with us?
We'd love to hear what you're working on — whether you're a hospitality or events team, a partner, or just curious about what we're building.