RCS Templates is a brand-new platform, built on Msg2ai and now available in early access at rcs-templates.com. It gives organizations a complete platform to design, approve, deliver, and manage rich messaging experiences across RCS, WhatsApp, and SMS, while ensuring no customer is ever left behind through mandatory SMS fallback.
🚀 RCS Templates is here — and it's open for early access.
A brand-new platform for rich business messaging. Be among the first to design, approve, and launch RCS campaigns with built-in SMS fallback.
Get Early Access at rcs-templates.com →
Business messaging has evolved far beyond 160-character text exchanges. Customers now expect rich, interactive conversations that feel modern, personalized, and effortless.
Today we're excited to introduce RCS Templates — a brand-new platform, built on Msg2ai and now available in early access. It gives organizations a complete platform to design, approve, deliver, and manage rich messaging experiences across RCS, WhatsApp, and SMS, while ensuring no customer is ever left behind through mandatory SMS fallback.
RCS (Rich Communication Services) is the carrier-backed successor to SMS, built on the GSMA Universal Profile and delivered through native messaging apps without requiring downloads.
Compared to traditional SMS, RCS Business Messaging provides:
With Apple introducing RCS support in iOS 18 and Google reporting over one billion monthly active RCS users, businesses can now reach audiences across both major mobile ecosystems.
For organizations, RCS offers the reach of SMS combined with the experience customers expect from modern messaging platforms.
Creating an impressive RCS message is simple.
Running rich messaging reliably at scale is where most teams encounter challenges.
RCS Templates was built to solve those operational realities.
RCS support still varies by carrier, region, and device.
RCS Templates makes SMS fallback mandatory.
The platform:
Whether someone uses the latest smartphone or an older device, communication continues uninterrupted.
Carrier approval workflows can create friction between template creation and deployment.
RCS Templates streamlines the process through:
No provider console switching. No manual JSON handling.
Testing shouldn't require physical devices.
The Studio provides live previews that accurately represent the recipient experience, including:
Everyone involved can review and approve experiences before launch.
Many messaging scenarios repeat across industries.
Examples include:
The built-in marketplace allows teams to:
Rich messages invite engagement.
RCS Templates extends the conversation through AI-powered responses grounded in attached knowledge documents.
Organizations can:
Messaging becomes conversational instead of transactional.
Reliable delivery requires resilience.
The platform includes:
Messages continue moving even when providers encounter issues.
Automation increasingly extends beyond human operators.
RCS Templates includes an agent toolkit featuring:
Messaging workflows become automation-ready.
RCS Templates brings the entire messaging lifecycle into a unified experience.
Industry benchmarks consistently show stronger engagement from rich messaging experiences compared to traditional SMS.
However, the real value comes from operational improvements.
Organizations gain:
Rather than relying solely on industry benchmarks, teams can measure performance directly through their own messaging data.
RCS Templates is available today through Msg2ai.
Getting started is simple:
Customers expect messaging experiences that are immediate, interactive, and personalized.
RCS Templates bridges the gap between traditional SMS and modern conversational engagement by combining rich experiences, operational reliability, and AI-powered interactions.
Built on Msg2ai's messaging-first platform, RCS Templates helps organizations deliver conversations that not only look better, but work better.
RCS Templates is now open for early access. Be among the first to design, approve, and launch rich messaging campaigns with built-in SMS fallback.
Visit rcs-templates.com →RCS templates are pre-approved rich messaging formats that allow businesses to send interactive experiences featuring media, buttons, and branded messaging.
Yes. SMS fallback is built into the platform by design, ensuring messages continue to reach recipients regardless of device capability.
Yes. Templates can be grounded using knowledge documents that allow AI to provide contextual follow-up responses.
Yes. Messages can be delivered through RCS, WhatsApp, or SMS depending on recipient capabilities.
Hotels, resorts, vacation rentals, event organizers, and service businesses seeking richer customer communication can benefit from RCS Templates.
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