Discover how SAM, the AI-powered event assistant, achieved 3x more attendee engagement at Seed the South 2025 using nothing more than natural text-based interaction.
SAM, the AI-powered event assistant built to make conferences simpler, friendlier, and more efficient, made a powerful return to Seed the South 2025—and proved something big: when AI just works, people use it.
In just 1.5 days:
📈 3x more attendee engagement
💬 3,000+ real text messages processed
🌟 4.8-star user rating from actual users
SAM helped attendees find sessions, speakers, food spots, and even each other, using nothing more than natural text-based interaction.
No app. No downloads. No learning curve.
An unofficial poll at the event revealed that 98% of attendees found the official app's onboarding "unpleasant."
Meanwhile, SAM, the AI assistant for events, needed just a phone number. There were no installs or hassles—attendees were using it in seconds.
"I didn't touch the app. I just asked SAM everything."
"SAM, where's the AI crowd hanging out at the afterparty?" — got the answer instantly.
Someone even messaged SAM at 3 a.m. asking for the agenda—and got it. (We're still wondering why they were up that early…)
This is just the beginning. The future of AI in events is bright, and SAM's roadmap includes:
🤝 AI-driven networking suggestions
📅 Personalized daily agendas
🌐 Real-time translations
🚫 No more clunky apps—just smart event tech that works
If you can text, you can use SAM. That's the goal.
We're incredibly grateful to the Seed the South team for believing in a better, more human-centered event experience. Your support helped us make SAM smarter, faster, and more helpful than ever before.
Here's to the future of conference engagement tools—powered by AI that just works.
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